1. How does a change in population demographics alter the use of healthcare?
2. Which components of population demographics have the most significant impact on healthcare?
3. What is a patient origin study, and how can it inform strategic thinking?
4. Which of the four market structures would be most preferable to consumers? To organizations’ owners? To governments? Why?
5. What problems did Humana’s choice of transfer pricing present? Why were the transfer prices of Humana’s hospitals set higher than market prices? What recommendation would you have given to Humana?